MIXX FM & 3SH are the stations that local people rely on for all their local, national & sport news, playing The Mallee’s best music from the artists that our under 40s and over 40 year old listeners know and love.
Based in Swan Hill, 3SH and MIXX FM cover the eastern edge of the Mallee area in the northwest of Victoria. Located on the Murray River, Swan Hill is a picturesque tourist destination with a strong farming district. Tourism in the region is a $55 million industry with over 235,000 visitors annually.
The stations large coverage area extends north west to Balranald, west towards Ouyen and Hopetoun, and to the South takes in the towns of Sea Lake and Birchip. The station’s coverage area also includes the towns of Kerang, Cohuna, Koondrook and Barham to the east of Swan Hill.
The famous Murray River, the beautiful lakes district of Lake Boga and the regions year round near perfect weather make the area an ideal holiday location and like Mildura, the region supplies much of Victoria’s fresh fruit.